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A sponsored post” is a post paid for by advertisers that is published on any media channels (Instagram, Facebook, Snapchat This can be created either by the customer themselves or by the influencer and is then posted on the appropriate medium. More specifically, a sponsored post means that the blogger and the company agree on a joint package that is profitable for both parties. For companies, the package in most cases includes free shipping of products to bloggers. Bloggers can keep products afterwards. On the other hand, a blogger's package includes many mentions and hashtags, for example on Instagram, Facebook or YouTube. A sponsored post can also be referred to as a so-called “adventory Why are sponsored posts important.

Sponsored postings are a good way to attract Bahrain Phone Numbers List customers' attention to a variety of online and offline advertising products from companies. A sponsored post or ad creates a positive first impression on the article's readers and increases the likelihood of purchasing the product. Nowadays, traditional advertising is ignored and tends to have an intimidating effect on customers. It is easier to recognize that the ad is a marketing campaign to encourage purchase. Sponsored content is a type of inbound marketing that does not appear to be advertising, so it is much more effective than paid banner advertising. Typically, sponsored post ads have a click-through rate almost nine times higher than typical display ads.



Advertorials typically cost more than traditional advertising. The reason for this is the time and money that was spent on creating it. However, sponsored posts are considered more effective than other advertising channels. In any case, it is important to carefully weigh the cost-benefit ratio before launching an advertising campaign. Offline promotional items are often even more expensive than online item advertising because the production costs for print publications are taken into account. Costs also vary depending on media coverage. Online promotional items cost around 1000 euros. Print advertising costs start at €5,000.
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